Brand and its audience and the proposal and justification of a set of Essay

Brand and its audience and the proposal and justification of a set of marketing communications to enhance the brands equity with its target publics - Essay Example Tiger Beers global flavor pleases their palate. Majority of the Tiger Beer market is composed of the younger age brackets representing a potential increase in demand in the future. This market segment holds 35 percent of the UK population (National Statistics, 2009). The taste preference of UK people is also a consideration for Tiger Beer. The crisp, sweet beer offered is especially catered to the UK taste. More choices in terms of flavor offerings is now the name of the game with UK taste buds becoming harder to please and more fickle. The bulk of customers who purchase Tiger Beer, come from the class C socio-economic level, who are composed of lower C or middle income earners. Even in bars that are in high-end market locations, the bulk of customers drinking Tiger Beer are people of average income who are looking for a different taste away from the usual Carlsberg or Heineken. Employees and blue collar workers treat themselves to Tiger Beer because of its relatively affordable price, distinct taste, and colourful design. Furthermore, UK people love to drink and since are they are naturally collectivistic and fond of group gatherings, beer is their means of getting together to talk and mingle with others. In fact, beer has been one of the bases of the UK men’s social life (Tai, 2008). Brand Positioning can be defined as the particular position in which the brand defines itself as capturing in the competitive field (Kotler, 2004). Positioning refers to differentiating brand attributes, consumer benefits and target segments, individually or collectively. With regard to Tiger beer, the beer market that Tiger beer is positioned towards can be defined by its appeal to a specific market segment, its unique taste and lower price. Tiger Beer has been very profitable in the UK, because the brand has employed the British appeal for the exciting and unusual to its advantage.

The Role Of Financial Management In Successful Business Acquisitions Essay

The Role Of Financial Management In Successful Business Acquisitions - Essay Example Therefore in the light of all these considerations in order to ensure that my presentation is a success my aim will be to educate the audience into becoming more informed users of financial statements pertaining to mergers and acquisitions.I will emphasize upon the intricacies of financial accounting in this regard particularly with regard to goodwill, acquisition provisions and tax. Another consideration will be the use of acquisitions concluded by contract, rather than by exchange of equity interests. This is will also involve an explanation of how the GAAP (Generally Accepted Accounting Principles) have coped with the variances in different systems in order achieve successful financial reporting objectives.The presentation will highlight the fact that corporate financial statements serve as information givers about the portfolio of the firm pertaining to its performance and prospects.My presentation will demonstrate the link between the economic atmosphere and how its reflects ont o a financial statement.Also included in the presentation will be how the organizational manager of a firm can communicate to the financial users the views of the financial issues thus taking on the role of a financial intermediary. Of prime importance will be an understanding and communication of financial statements and what should or should not be disclosed in line with the regulation and strategy.  This would help the acquirer recognize many intangible assets  separately from goodwill.... ng to its performance and prospects.My presentation will demonstrate the link between the economic atmosphere and how its reflects onto a financial statement.Also included in the presentation will be how the organisational manager of a firm can communicate to the financial users the views of the financial issuers thus taking on the role of a financial intermediary. Of prime importance will be an understanding and communication of financial statements and what should or should not disclosed in line with the regulation and strategy. The Balance Sheet The pith and substance of reviewing a financial statement prior to concluding a merger/acquisition contract pertains to the underlying economics of the economic events highlighted.The relevant information would include the figures which reflect the current value of the assets which are to be acquired and the liabilities assumed.This would allow a potential buyer to recognise the assets acquired and liabilities assumed at their acquisition date fair values and this should be reviewed regardless of the fact how these assets were acquired (that is by merger or contribution or even purchase).This would help the acquirer recognise many intangible assets separately from goodwill. The diagram above1 shows how the financial information and its disclosures will finally lead to the closing of a merger deal. Before concluding a merger or acquisition the experience accountant will scrutinise the pension and tax liabilities which will arise subsequently and how will they be computed post acquisition.Also relevant is the extent to which the buyer will be held responsible for the company's individual assets acquired and liabilities assumed . It has to observed from the balance sheet and agreed from the start how the liability for the

The Ethical Dilemma of Maximizing Pleasure. Utilitarianism Dilemma Essay

The Ethical Dilemma of Maximizing Pleasure. Utilitarianism Dilemma - Essay Example My predicament provides quite a simplified and inaccurate version of John Stuart Mill’s principle of utility which states that actions promoting happiness or pleasure are considered to be correct whereas actions promoting unhappiness or pain are considered to be wrong (John Stuart Mill 330). According to Mill’s principle, my choice of going to Nuit Blanche instead of studying was the right one as I was able to maximize my pleasure. But, this situation is too simplistic and does not provide a moral argument for Mill’s principle. Let us consider the following thought experiment where a trolley is out of control and it is approaching five people who cannot escape the impact. Fortunately, you are next to a switch which could change the path of the train and save the five people. But, the other track is under construction and if you were to flip the switch, you would kill one construction worker. In this situation, Mill’s principle of utility would argue that s aving five people would result in maximizing the most happiness or pleasure and therefore it would be morally justified to kill the construction worker. Thus, the central idea of Mill’s principle states that the morality of an action is contingent upon its consequence. I believe that Mill’s principle is problematic because the notion of happiness or pleasure is subjective to every human being and this subjectivity creates problems when solving ethical dilemmas. In order to present my position clearly, I will first provide the benefits of Mill’s principle. I will then elaborate on some of the common objections and problems that his principle faces and demonstrate my issue with the principle and how its application fails in contemporary society. Mill’s Principle: Mill contributed to utilitarianism through reinforcing the view that individuals ought to take actions that produce the greatest happiness among people while keeping within reason. In contrast to o ther contributors to utilitarianism, Mill was of the view that the concept of happiness had differences qualitatively i.e. being directly proportional to intelligence of the individual. He argues that happiness is superior to contentment and one who experiences higher forms of happiness would not trade them for lower forms, â€Å"Few intelligent creatures would consent to be changed into any of the lower animals for a promise of the fullest allowance of the beast’s pleasures, no intelligence would consent to be a fool† (John Stuart Mill 21). He further argues that those who have experienced only the lower happiness are not in a position to objectively contribute to the question of which one is better (23). The gist of Mill’s principle is consequentialism; that actions are right based on the degree to which the greatest good for the greatest number of people is promoted. Benefits of Mill’s Principle: Mill’s argument of utilitarianism gives a yardsti ck to judge actions as either being right or wrong on the basis of the amount of happiness caused and to how many individuals. It thus can be applied in guiding actions that potentially raise ethical questions, where it can be argued that acting for the benefit of happiness for the majority of people is the right course of action; individuals should always choose to that which produces the greatest utility. While traditional consequentialism would seem to excuse any form of action as long as it produces pleasure, Mill’s principle is based on qualitative reasoning, establishing that there are higher and lower forms of happiness, hence sadist actions such as torture cannot be excused on however much happiness they cause to majority of people. Shortfalls and Objections

Tanning Beds Should Be Banned Essay Example | Topics and Well Written Essays - 2000 words

Tanning Beds Should Be Banned - Essay Example The tanning beds again are accessible as their popularity also enabled the growth of salons. Tanning bed salons are found in almost every area. The tanning service done indoors allows for a cosmetic tan in moderation and control of the skin form and a regulator that minimizes the danger of overexposure and sunburn. The affirmative psychological benefits of tanning can also be as a result of other factors saves for endorphins. The advantage alleged by the tanning industry with regards to the tanning indoors different from the outside tanning is the quantity of control the tanner bears. An often alleged advantage of non natural tanning is the increased production of Vitamin D. The utilization of Vitamin D offers a supplementary reliable, fair and clearly protected way to acquiring the desired Vitamin D (www.time.com, 1) Indoor tanning beds may perhaps or might not be valuable for the treatment of SAD. It is plausible that the advantage that numerous SAD patients experience is more as a result of tanning leaving a sense of good feeling in general, instead of treating the SAD itself because the tanning beds do not generate wavelength of light required for an efficient treatment of SAD. WHO on Tanning Beds and Cancer This article tackles the effects of tannin g bed as researched by The World Health Organization’s Agency for Research on Cancer (IARC). The article reports that tanning beds have hard harmful effects on populations as well cause cancer. WHO has declared tanning bed usage, a vital cancer danger. It reports that the organization ranked UV tanning beds to its highest cancer risk grouping, â€Å"carcinogenic to individuals." According to the article, the faction had previously categorized sun lamp and tanning bed application as potential â€Å"carcinogenic to humans.† It offers information connecting the indoor tanning to the lethal skin cancer melanoma which is ample and undeniable. A remarkable increase in melanoma, mostly among the youthfu l women, has been observed in recent years. Studies done imply that the past decade offers enough evidence to ascertain that, tanning bed use, has had a significant role, jointly with exposure to direct sun. A tan which excites many people who view it a sign of health are unaware of its dangers to the skin (Boyles, 1). The IARC faction met and reviewed the research on tanning beds as well as part played by ultraviolet light contact in skin cancer. They concluded that ultraviolet A (UVA), B (UVB) and ultraviolet C (UVC) radiations, all contribute in causing cancer, in animal forms. This is critical because as it contradicts the claims of the indoor tanning industry, which advocated that tanning beds were secure since the bulbs possessed more UVA radiation as compared to UVB. It is reported in the article that melanoma cases in the US have doubled between the periods of mid 1990s to 2004. The research argued that this rapid rise could not be elaborated by screening and prior detection of cancer. It was also reported that tanning before one reaches 30 years linked with an astounding 75% rise in melanoma hazard. It was also discovered that according to the article that young women suffering from cancer between 1973 and 2004 indicated tripling cases on melanoma (Boyles, 1). Reasons against tanning beds and their harm Although

Visual Communication in Business Essay Example | Topics and Well Written Essays - 2750 words

Visual Communication in Business - Essay Example ed institutions like prisons, which serve a broader purpose in the society and hence aught to be guided by humane and ethical considerations, rather then being subjected to purely monetary targets and objectives. The very fact that the private corporations work for purely profit motives renders them incapable of being allowed to run the prisons or any other institution that is basically expected to adhere to welfare objectives and rehabilitation goals, even at the cost of incurring some losses. A realistic comprehension of this complex idea can be facilitated by the usage of various approaches to visual communication like charts and graphs, maps and cartoons and illustrations. It is imperative to understand that there exist primarily two ethical approaches pertaining to the institution of prisons. There is one school of thought that holds that the prisons should have a deterrent effect on the criminals and antisocial elements and hence the prisons should be stringent in their approach towards prisoners, so far as the availability of basic facilities is concerned. There is one another school of thought that is more contemporary and humane in its approach and holds that the prisons are the places that give the criminals a chance to pay their debt to the society. Such thinkers believe that prisoners should not only be provided with the basic amenities and health facilities in the prisons, but must also be extended the opportunity for rehabilitation and assimilation into the public mainstream in the form of vocational courses and counseling facilities. This approach is not only human, but is also in line with the current shift in the public values throughout the world. Now, if the private corporations are allowed to run the prisons, they will certainly desist from extending such facilities to the prisoners as this will not only increase the overall cost of running the prisons, but will diminish the net profit.The main reason for the enhanced interest of the state and the federal governments in the privatization of the prisons is an overcrowding of the government run prisons. This raises the curiosity of any vigilant citizen as to why the private corporations are interested in running the prisons The answer is simple. In the last two decades, running the prisons in the US has become a big industry that has a massive scope for growth and there is no dearth of corporations that are interested in extracting their share of booty in this lucrative business. Infact the gross revenues of the private prison industry exceeded well over $1 billion in the year the year 1997.

Short Story Analysis Sheet Coursework Example | Topics and Well Written Essays - 750 words

Short Story Analysis Sheet - Coursework Example Hazel is hell bent on continuing her winning streak at an annual race event held on May Day (Bambara 1-2). However, she has to juggle caring for her brother Raymond and race preparations while simultaneously dealing with insensitive remarks about Raymond’s mental handicap. At the story’s conclusion, Hazel emerges victorious and finds new respect for Gretchen and Raymond’s Down syndrome (Bambara 4). The author uses flashbacks throughout the story. For example, Hazel remembers taking Mary Louise under her wing when the latter was new to the neighborhood. In addition, she recounts her distaste for Cynthia Procter’s pretentiousness when she remembers the latter’s lie about not adequately preparing for a spelling bee event (Bambara 2). Bambara’s description of events is believable because she addresses challenges that face children in real-life; for example, jealousy and rivalry between young girls, as they strive to prove their superiority. The kind of conflict, central to the Raymond’s Run, is a sort of inner conflict of the protagonist. From the first glance it may seem that the whole story is about confrontation of two athletes, Squeky and Gretchen, but things are much more complicated, and the existing conflict between girls is an external one. Upon the deeper reflection the reader recognizes that twenty year old Squeky struggles to find her place in life, as she strives to do more than just watch Raymond. This girl uses running as a tool to construct another identity of the more confident and successful individual. However, her passion in running does not meet parental expectations, as they find Squeky’s hobby impair her girlishness. A vivid example of that conflict is Squeky’s refusal to take part in maypole dancing with such an argumentation: â€Å"a poor Black girl who really can’t afford to buy shoes and a new dress you only wear once.† (Bambara 1). Hazel Deborah Parker, or Squeky,

Staples - Goodwill Report Research Paper Example | Topics and Well Written Essays - 2000 words

Staples - Goodwill Report - Research Paper Example The company has its stores operating all around the world and delivering quality goods and services to the customers worldwide. It manages its goodwill and credible position through effective communication channels, proper employee management, valuing loyal customers and building a successful network of honest stakeholders for the organization. An effective management o the organizational plans and strategies, is what constitutes the goodwill. Besides this, being loyal and honest to the customers and maintaining a customer-centered attitude forms the basis of an advanced and organized goodwill plan. Thus, we can assume that the overall management and implementation of goodwill plan is the absolute need of an organization to operate successfully. This element has given rise to many success stories, such as that of Staples Incorporation. An elaborated goodwill plan of Staples is discussed ahead in this paper. Table of Contents Staples Incorporation 4 Communication 5 Customers 7 Employe es 7 Environment 8 Conclusion 9 Recommendation 10 Works Cited 11 Appendix 12 Appendix A 12 Appendix B 13 Appendix C 14 Illustrations Direct Competitor Comparison    SPLS PVT1 ODP OMX Industry Market Cap: 11.05B N/A 1.12B 626.71M 319.51M Employees: 52,919 N/A 40,000 30,000 2.75K Qtrly Rev Growth (yoy): 1.90% N/A -3.20% -2.80% 5.90% Revenue (ttm): 24.66B N/A 11.53B 7.10B 447.72M Gross Margin (ttm): 30.09% N/A 28.80% 25.63% 35.50% EBITDA (ttm): 2.09B N/A 235.86M 222.22M 26.40M Operating Margin (ttm): 6.47% N/A 0.25% 1.79% 4.32% Net Income (ttm): 891.42M N/A -116.36M 55.22M N/A EPS (ttm): 1.23 N/A -0.42 0.63 0.15 P/E (ttm): 12.59 N/A N/A 11.55 18.87 PEG (5 yr expected): 0.77 N/A -7.84 1.30 0.98 P/S (ttm): 0.44 N/A 0.10 0.09 0.75 Pvt1 = Lyreco Group (privately held) ODP = Office Depot, Inc. OMX = OfficeMax Incorporated Industry = Specialty Retail, Other Business organizations are operating in a very tough corporate environment these days. They are struggling hard to maintain their comp etitiveness along with being resilient, flexible and rulers at the same time. For this purpose, it becomes necessary for them to keep up their goodwill and take care of the performance and reputation in the market among tough rivals and cutting edge competition. Staples Incorporation Not every company is a success story. There are many organizations, both large and small scale, which are working in the rigid business environment. Similarly, staples is one such company which is attempting to pave its way through managing in building goodwill amongst the other market leader. The Staples Incorporation is one of the larger office supply chain store, which has more than 2,000 operational stores which are working in around 26 countries. The store has its main foundation in United States, Framingham, Massachusetts, and has its large network of retail stores operating all across the world. The retail outlets of Staples are all also involved in the business dealings and transactions with sev eral firms in numerous European countries and this is commonly referred to as the Staple Advantage (Bloom Energy, Online). The organization has built up its reputation in the market of furniture, supplies, promotional products, office machines, technology and other services to various businesses in both, physical stores and