Staples - Goodwill Report Research Paper Example | Topics and Well Written Essays - 2000 words

Staples - Goodwill Report - Research Paper Example The company has its stores operating all around the world and delivering quality goods and services to the customers worldwide. It manages its goodwill and credible position through effective communication channels, proper employee management, valuing loyal customers and building a successful network of honest stakeholders for the organization. An effective management o the organizational plans and strategies, is what constitutes the goodwill. Besides this, being loyal and honest to the customers and maintaining a customer-centered attitude forms the basis of an advanced and organized goodwill plan. Thus, we can assume that the overall management and implementation of goodwill plan is the absolute need of an organization to operate successfully. This element has given rise to many success stories, such as that of Staples Incorporation. An elaborated goodwill plan of Staples is discussed ahead in this paper. Table of Contents Staples Incorporation 4 Communication 5 Customers 7 Employe es 7 Environment 8 Conclusion 9 Recommendation 10 Works Cited 11 Appendix 12 Appendix A 12 Appendix B 13 Appendix C 14 Illustrations Direct Competitor Comparison    SPLS PVT1 ODP OMX Industry Market Cap: 11.05B N/A 1.12B 626.71M 319.51M Employees: 52,919 N/A 40,000 30,000 2.75K Qtrly Rev Growth (yoy): 1.90% N/A -3.20% -2.80% 5.90% Revenue (ttm): 24.66B N/A 11.53B 7.10B 447.72M Gross Margin (ttm): 30.09% N/A 28.80% 25.63% 35.50% EBITDA (ttm): 2.09B N/A 235.86M 222.22M 26.40M Operating Margin (ttm): 6.47% N/A 0.25% 1.79% 4.32% Net Income (ttm): 891.42M N/A -116.36M 55.22M N/A EPS (ttm): 1.23 N/A -0.42 0.63 0.15 P/E (ttm): 12.59 N/A N/A 11.55 18.87 PEG (5 yr expected): 0.77 N/A -7.84 1.30 0.98 P/S (ttm): 0.44 N/A 0.10 0.09 0.75 Pvt1 = Lyreco Group (privately held) ODP = Office Depot, Inc. OMX = OfficeMax Incorporated Industry = Specialty Retail, Other Business organizations are operating in a very tough corporate environment these days. They are struggling hard to maintain their comp etitiveness along with being resilient, flexible and rulers at the same time. For this purpose, it becomes necessary for them to keep up their goodwill and take care of the performance and reputation in the market among tough rivals and cutting edge competition. Staples Incorporation Not every company is a success story. There are many organizations, both large and small scale, which are working in the rigid business environment. Similarly, staples is one such company which is attempting to pave its way through managing in building goodwill amongst the other market leader. The Staples Incorporation is one of the larger office supply chain store, which has more than 2,000 operational stores which are working in around 26 countries. The store has its main foundation in United States, Framingham, Massachusetts, and has its large network of retail stores operating all across the world. The retail outlets of Staples are all also involved in the business dealings and transactions with sev eral firms in numerous European countries and this is commonly referred to as the Staple Advantage (Bloom Energy, Online). The organization has built up its reputation in the market of furniture, supplies, promotional products, office machines, technology and other services to various businesses in both, physical stores and